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Facebook is under fire after one of its digital consultants, Cambridge Analytica, misused data on tens of millions of Facebook users. Now, Mark Zuckerberg, Facebook’s CEO, faces grilling from Congress on the company’s policies and pitfalls in securing its user data.
Facebook has been transformative in the way people connect and interact. Security breaches threaten to undermine not only the credibility of the company but the value it generates from the data it possesses.
The beauty of Facebook from an advertiser’s perspective is the data it has on its user base. With 2.2 billion users, 1.4 billion of which log in each week, Facebook is an advertiser’s gold mine. Every base is covered demographically and geographically that an advertiser could ever want.
As an advertiser, you only care about your target market reading your ad. If you sell gardening supplies and your target market is females aged 40-75 in the northeast, then what do you care about 35-year-old males in California? While mailing lists have been around for decades, the level of detail regarding how users interact and navigate the Internet is relatively new. It’s very powerful information and Facebook allows advertisers to target and test the effectiveness of their ads.
Facebook’s value could be greatly diminished by this security breach. The #deletefacebook movement is overblown. People are still going to want to stay in touch with family members and long-lost friends from high school.
However, the breaches could accelerate some social media fatigue. Is “liking” a friend of a friend’s post really a true social interaction? The threat of exposing your privacy will clearly lead people to reevaluate their use of Facebook.
But the biggest issue facing the company is regulation. Judging by many of the questions from Congress, our esteemed representatives are still using typewriters. They just don’t get it. The danger is that they come down with a heavy hand.
Even a lighter form of regulation such as “opting-in” to share your data could lead to significant loss in value for Facebook. Less data equals less value for advertisers. This would cause rates to decline, if not crash, and result is significantly less cash flows for the company.
It’s tempting to “buy the dip” on leading stocks under pressure. But, just like Facebook was a gamechanger for advertisers this breach may very well be a gamechanger for its financial performance.
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Active Alts Contrarian ETF (SQZZ)
Investment Objective: The investment objective of the Active Alts Contrarian ETF is to seek current income and capital appreciation.
Active Alts Contrarian ETF (SQZZ) Risks:
http://activealts.com/risks/
It is possible to lose money by investing in the Fund. The Fund may invest in other investment companies, and will fluctuate in response to the performance of the acquired funds; therefore, there may be certain additional risk expenses and tax results that would not arise if you invested directly in the securities of the acquired funds.
The Fund may invest in unaffiliated and affiliated money market funds; therefore, the Advisor is subject to conflicts of interest in allocating the Fund’s assets among the underlying funds, as it will receive more revenue from affiliated funds than from unaffiliated funds.
Although the Shares of the Fund are approved for listing on the NASDAQ stock market, there can be no assurance an active trading market will develop and be maintained for the Fund’s shares.
The Fund invests in foreign companies, which may be subject to greater risks than investing in domestic companies. Investing in the securities of small and medium capitalization companies generally involves greater risk than investing in larger, more established companies.
The Fund’s investment strategy seeks to invest in stocks in which a significant amount of market participants have taken short positions, when the market participants believe the value of these stocks will decline in the future. If these market participants are correct, the value of stocks in which the Fund invests will decrease, and the Fund will lose money on its investments.
Due to the practice of lending securities, the Fund may lose the opportunity to sell some of its securities at a desirable price.
The Fund’s portfolio is actively managed, and will likely have a higher portfolio turnover rate than non-actively managed portfolios; and it will likely experience short-term capital gains, taxed at shareholders’ ordinary income tax rates.
Shares of Exchange Traded Funds (ETFs) are not individually redeemable and owners of the shares may acquire those shares from the ETF and tender those shares for redemption to the ETF in Creation Units only, see the ETF prospectus for additional information regarding Creation Units. Investors may purchase or sell ETF shares throughout the day through any brokerage account, which will result in typical brokerage commissions.
SQZZ Prospectus: http://activealts.com/downloads/2016.09.21_Active_Alts_Contrarian_ETF_PRO.pdf
SQZZ’s distributor is Foreside Fund Services, LLC
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